Definition
DevRel engineers are individuals with a software development background who promote technical products to developers.
Most software products these days are meant to solve everyday business problems, and the marketing and sales process touch on concepts that are very familiar to the everyday person.
In the case of software products that require software development skills to use, however, the technical value propositions need to be pointed out to the intended customer, which in this case is a software developer.
DevRel Engineers use a combination of marketing and technical skills to attract potential customers.
Summary
Traditional marketing does not typically work when it comes to the sale of developer tools and software products to engineers.
Developer Relations Engineers will typically use proof of concepts, technical assistance, talks, etc to create engagement which later down the line leads to a natural conversion.
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